The Truth about Ant Be@rbrick?

We read about this Ant Be@rbrick by an unknow artist Ant that was going to be released during the Medicom Toy Exhibition few weeks ago but it seems that there is actually no such things. According to ToyBeast and peeps who were there at the exhibition, they didnt see this be@rbrick at all. So are we punked? Personally i dont mind getting one of this but definitely not at a price of 10,000yen. Maybe this artist is doing some publicity stunt which actually works as we were totally taken into it. With the invasion of the internet, news are spread so fast that sometime we dont really know whether it is true anot. Behold the power of the net!!