Be@rbrick for iPod

This is interesting, Medicom has evolved from just a toy company to a lifestyle brand with their be@rbrick ? It seems to be everywhere now. Few days ago, we were reading about the be@rbrick credit card. This time we see be@rbrick collaborating with Ipod to come out be@rbrick application software that provides digital clock and weather forecast. You can touch and move the be@rbrick and they comes in many designs. See more here.